Nanoscale materials are used in electronic, magnetic and optoelectronic, biomedical, pharmaceutical, cosmetic, energy, catalytic and materials applications. The value of the nanotechnology inputs used to produce consumer products worldwide is projected to reach $10.5 billion in 2010, at an average annual growth rate of 9.1%. Nanotechnology is creating new market opportunities for consumer product manufacturers, while increasing the efficiency of manufacturing and logistics operations. Conversely, the consumer products industry is an important market for many nanotechnology companies. The video gives a bird’s eye view of the importance of nanotechnology.